Poster art is an influential medium of visual communication that has consistently strengthened the dissemination of information and public engagement across social, cultural, educational, political, and commercial domains. Over time, the techniques of poster production have undergone significant transformation. In the early period, posters were entirely handmade (manual), with artistic creativity, craftsmanship, and traditional techniques playing a central role. With the advancement of science and information technology, digital design software, high-quality printing technologies, and internet-based communication systems have brought remarkable changes to the form, production process, and presentation of poster art. These developments have not only made poster production faster, more accurate, and cost-effective but have also introduced new dimensions to visual communication. The present research paper aims to conduct a comparative study of manual and digital poster art in Chandigarh. The study examines the historical development, materials, techniques, aesthetic characteristics, visual composition, production processes, cultural significance, and contemporary applications of both forms of poster art. Furthermore, the research demonstrates that despite the growing influence of modern digital technologies, handmade poster art continues to remain relevant due to its originality, cultural identity, and artistic value. The findings suggest that the future of poster art will be based on the integration of traditional artistic practices and modern digital technologies, where hybrid approaches will establish new standards for visual communication.